NTT DOCOMO Ventures Invests in TVision Insights, Inc., The leader in person-level connected TV attention measurement

NTT DOCOMO Ventures, Inc. (Head Office: Minato-ku, Tokyo, President and CEO: Jun Yasumoto, hereinafter NDV), has invested in TVision Insights, Inc, (Headquarters: New York, USA, CEO: Yanfeng Liu, hereinafter TVision), a company that measures every second of viewer engagement with connected TV, (CTV) which is television connected to the Internet.

TVision’s solution a) identifies who is watching CTV programming and ads, b) on which devices and apps, c) on a second-by-second level across hundreds of apps, and thousands of programs. TVision’s maintains a fully opt-in, privacy safe panel and leverages computer vision and audio detection to passively measure what is on TV, who is in the room, and if they are engaged.

TVision’s advanced technology and passive panel allows it to report more advanced viewing trends, such as co-viewing, viewability and attention, across CTV, broadcast and cable TV. TVision is the only CTV measurement solution reporting on “who paid attention” and “how much attention” The rapid spread of connected TV in the U.S. has only increased the need for advertising and marketing measures across both terrestrial broadcasting and video distribution services.
　
TVision has the nation’s largest sample of viewers in the field of connected TV, with more than 14,000 viewers in 5,000 households, and has accumulated data on viewer engagement with programs and advertisements. TVision provides advertisers and media companies with viewing trends derived from this data via a software-as-a-service platform

NTT DOCOMO Group is strengthening its corporate marketing solutions business by leveraging its membership base of approximately 96 million members, the largest in Japan. With this investment, NTT DOCOMO Group aims to create new value on a global scale by deepening its collaboration with TVision, which offers advanced technology and services as a US marketing platform.

■About TVision Insights, Inc.
Company Name: TVision Insights, Inc.
Location: New York, NY, United States
Representative: Yanfeng Liu, Ph.D
Business Overview: Providing a marketing platform for Connected TV using AI image analysis
URL: https://www.tvisioninsights.com/