Invests in Realeyes (Holdings) Limited

NTT DOCOMO Ventures, Inc. (headquartered in Minato-ku, Tokyo, Japan; President and CEO, Takayuki Inagawa) has invested, through its fund, in Realeyes (Holdings) Limited (hereinafter referred to as “Realeyes”), a U.K.-based startup providing solutions that measure emotions as per facial expressions of viewers who have watched a video through computer vision and machine learning.

1. Outline of the investment
NTT DOCOMO Ventures, Inc., through the fund it operates, has acquired shares of Realeyes through the company’s third-party allotment.

2. Background of the investment
Using computer vision and machine learning, Realeyes measures how people feel as they view your content online through their webcam. The solution quantifies such universal emotions as “happiness,” “surprise,” “confusion,” “sadness,” “disgust,” and “scared” at real time, regardless of age, sex, and race, based on each subtle facial movement.

Currently, the solution is mainly used for the creative testing and the media planning. It enables a quantitative understanding of how consumers feel about the video contents, which could only be confirmed by questionnaires in the past.

The solution of Realeyes is highly rated by existing clients, and a further growth can be expected on the basis of the future growth in the applicable market and business expansion arising from collaboration with sales partners. Additionally, there is high affinity between the solution and advertising/marketing businesses of individual companies of the NTT Group. NTT DOCOMO Ventures, Inc. has come to make this investment because we believe that the investment will contribute to the creation of new values in these fields.