NTT DOCOMO Ventures Invests in mov inc., which Offers a Customer Feedback-based DX Service for Business Improvement and Sales Increase, “kutikomi com”

NTT DOCOMO Ventures, Inc. (headquartered in Minato-ku, Tokyo, Japan; President and CEO Yuko Sasahara; hereinafter “NDV”), has invested, through its fund, in mov inc. (headquartered in Shibuya-ku, Tokyo, Japan; CEO Makoto Watanabe; hereinafter “mov”), which offers a customer feedback-based DX service for business improvement and sales increase, “kutikomi com.”

Along with the popularization of smartphones, there are a growing number of internet users who search areas and shops to visit and compare the data collected from different search engines. Google Maps, Google search results, or various review sites show not only shop information, such as location and business hours, but also reviews posted by internet users. These reviews are one of the important information sources, based on which people decide whether or not to visit the shop. Therefore, it is important to post the correct and latest shop information on map apps or review sites, and then analyze and use reviews posted on such sites to attract more customers. However, due to a shortage of talent with data analysis skills, many bottlenecks inhibit smooth operation and business improvement.

mov offers a customer feedback-based DX service for business improvement and sales increase, “kutikomi com.” With “kutikomi com,” you can not only collectively update your shop information posted on different map apps and review sites but also identify the problems of your shop through the AI analysis of customer reviews on it, and improve your business. To give an example, “kutikomi com” can integrate customer reviews posted on different review sites and create a chart so that you can visually check them and identify a shift in customer trends. Further, the AI can analyze customer reviews, and check the quality of your shop, such as service level and cleanliness, which enables you to efficiently use the analysis results for improving your business. Additionally, you can simultaneously disseminate the information related to the sales promotion of your shops, such as vouchers and special sale announcements, which helps you achieve a sales increase. Since “kutikomi com” was launched in 2020, it has rapidly been introduced to a wide range of businesses, such as restaurants, commercial facilities, and retailers, thereby contributing to their CS improvement activities and the realization of sales increase.

Customer reviews are very important data for businesses, and it is expected that a bigger demand for mov’s services will be created going forward as DX is more aggressively promoted in various industries amid the COVID-19 pandemic. Moreover, mov’s business is highly compatible with NTT DOCOMO’s channel business, marketing support services for the partner stores of the d POINTs program and d Payment, and other relevant services. For these reasons, NDV has decided to invest in mov.
By supporting cooperation between the NTT Group, including NTT DOCOMO and mov, NDV will advance its effort to create new value.

■About mov
Company Name: mov inc.
Address: Yamaguchi Building 4F, 3-17-4, Shibuya, Shibuya-ku, Tokyo
Representative: Makoto Watanabe
Description of Business: Provision of a customer feedback-based DX service for business improvement and sales increase “kutikomi com”
URL:   https://mov.am/

*All company names and product names are trademarks and/or registered trademarks of their respective owners.

Attached: Features of “kutikomi com” services

[Three Advantages Offered by “kutikomi com”]
■Advantage 1: Shop information management only with “kutikomi com”
It is tiring to update all your shop information posted on map apps such as Google Maps and various review sites. If the master data, such as business hours and menu data, is updated, “kutikomi com” collectively and automatically updates your shop information on different sites. As for frequently changing information, such as business hours, the master data itself can be automatically updated too if being set for working with the official website of your shop. “kutikomi com” helps you reduce the workload of your staff members who manage a shop in your chain or those who use different review sites, and then become successful with map engine optimization.

■Advantage 2: Customer review analysis only with “kutikomi com”
You can collectively manage customer reviews on your shop posted on different review sites. You can also conduct a customer survey and import your survey data. Additionally, you can easily make a fine-grained customer analysis based on customer reviews; say, checking customer trends by prefecture or by franchisee in addition to such a state-of-the-art trend analysis as review/star rating analyses.

■Advantage 3: Sales promotion only with “kutikomi com”
You can attract more customers by distributing vouchers, or announcing a special sale on review sites or map apps all at once.
You can collectively disseminate the “information that attracts customers” such as special sale/event/campaign information posted on Google Maps or advertising data on advertising apps.