Invested in JIRNEXU PTE. LTD.

NTT DOCOMO Ventures, Inc. (headquartered in Minato-ku, Tokyo, Japan; President & CEO: Minoru Etoh) has made an investment through the investment fund it operates in JIRNEXU PTE. LTD. (headquartered in Kuala Lumpur, Malaysia; CEO: Yuen Tuck Siew), a Malay start-up company that offers customer acquisition and management solutions to financial services institutions.

1.Overview of the investment

NTT DOCOMO Ventures, Inc., through the fund it operates, has completed the investment by joining the funding round for JIRNEXU PTE. LTD., a start-up company in Malaysia

2.Background

JIRNEXU PTE. LTD. provides total customer acquisition and management solutions to banks and insurance companies in Southeast Asia aimed at radically enhancing the inefficiencies of their existing customer acquisition efforts. The company operates financial product comparison websites (RinggitPlus.com in Malaysia, KreditGoGo.com in Indonesia) that help financial service providers acquire potential customers and offers an original customer management system that helps convert those prospects into new customers and develop a loyal customer base.

JIRNEXU PTE. LTD. currently caters to a broad range of financial services institutions, from large Western companies operating in Malaysia and Indonesia to local businesses. The company’s websites boast more than twice as high customer conversion rate as compared to the customer acquisition strategies previously adopted by its clients, and the number of prospective customers it helped identify has more than tripled year-on-year.

From now on, JIRNEXU PTE. LTD. plans to supply its customer management system as an OEM product and expand into markets other than Malaysia and Indonesia. NTT DOCOMO Ventures, Inc. expects future expansion for growth in the successful solutions that compensate the weaknesses of financial services institutions, and this is the reason behind this investment decision.